DuraCeramic is closer to 1/8" thick NOT 3/8". I have installed plenty of it in the past two years. I have seen the wear surface scratch from moving appliances and furniture and rocks in shoe soles, I have seen the tile dimple from chair and table legs, I have seen the wear surface film peel away.
DuraCeramic can be a nice looking product but its overall durability is in question in my mind. It comes in limited colors and only one size. A piece of real
ceramic tile is just as easy to replace as a piece of DuraCeramic would be. DuraCeramic can not be used in wet areas, all ceramic tiles can be.
DuraCeramic in no way compares to ceramic tile - NO WAY. It doesn't look the same, it doesn't feel the same, it doesn't wear the same. It has its place I'm sure but to be led to believe it is the answer to everyone's needs is a dream of Congoleum and nothing else.
Why on earth would somebody pay the price of DuraCeramic when they could have real ceramic tile at the same cost?
Jeff I'm afraid you have been victimized by a slick salesman and you didn't do your homework before taking the bait.

Hey, did you know that Congoleum makes a commercial (VCT)
floor tile that retails for around eighty cents per square foot and less? Why is it then that they sell DuraCeramic (basically the same product in every way) and it is retailing at around $4.50 per square foot? The product is a huge rip-off that's why.

THERE! That's from a guy that is an "experienced installer" and not "just any tile installer."
So what's the truth, you work for a flooring retailer?
